Katz Media Group

Xerox Solutions Keeps Media Reps One Step Ahead

"Numbers that were true yesterday are useless today. Even worse, they can cost you money." Katz Media Group brings the jingles, the sizzle, and the spark of media campaigns to local radio and television stations across the United States. A leading media group owned by Clear Channel, and headquartered in New York City, Katz Media sells spot advertising for the more than 2,000 radio stations and 300 television stations it represents.
Many of its client stations are owned by the big names in the broadcasting industry, including Infinity Broadcasting, Cox Radio, Clear Channel, and Hearst-Argyle Television. Katz is also a partner in National Cable Communications (along with AOL Time Warner, Comcast, and AT&T), which represents cable systems in 150 markets. More than 1,400 Katz people, working out of 22 offices across the country, communicate daily on an ever-changing matrix of station offerings and advertiser needs.

The Content Management Challenge

Each radio or television station that Katz represents churns out a vast array of continuously shifting information - ratings, program schedules, rates, special promotions, community programs and holiday packages. When walking into the offices of an advertising agency to pitch a media plan, it's crucial for a Katz professional to have information that is accurate, up-to-date, and maximizes value for both the advertiser and the stations.
The challenge was not only getting key information from stations to researchers to sales professionals involved printing the content, it was also in distributing the information across the country and printing new versions whenever the information changed - which was constantly. Could you get the new rate card to the sales rep in suburban Minneapolis in time for her to sweeten her big presentation, or at the least, avoid an expensive error? Until recently, the folks at Katz Media Group could only cross their fingers and hope.

Making the information available digitally was an obvious first step, but a simple "digital filing cabinet" wouldn't meet Katz's need to continuously and easily update the content. They needed a way to manage the constant flow of change and keep the content alive.

Katz Media Group Benefits

Xerox DocuShare Document Repository Software is a proven productivity booster, and Katz has seen the benefits. DocuShare is instant, easy, and cost-effective. For the people who gather and write the information, editing digital files is a snap. The expensive, time-consuming process of printing and delivering vast numbers of documents has vanished.
For the folks in the field who rely on the data, DocuShare is an enormous time-saver. And staying up-to-date will be easier still when Katz begins using DocuShare's Subscription feature, which notifies users via e-mail whenever a change is made to an existing document. According to Diane Tottrup, Vice President and Director of Systems Development, "DocuShare has really made the management of our documents user-friendly."

Superior sales performance relies on confidence, and nothing helps a representative feel more secure than knowing key information is thorough, accurate, and current. With Xerox Content Management Solutions, Katz Media Group representatives can assure clients that they're effectively executing the marketing strategies they worked so hard to create. For Katz Media Group, Xerox Content Management Solutions provide a great team with better ways to do even greater work.